The Social Response Process in Commercial Banks: An Empirical Investigation

Authors
Murray Jr., Edwin A.
Citation
A. Murray Jr., Edwin, The Social Response Process in Commercial Banks: An Empirical Investigation, Academy of Management review , 1(3), 1976, pp. 5-15
Journal title
Academy of Management review → ACNP
ISSN journal
03637425
Volume
1
Issue
3
Year of publication
1976
Pages
5 - 15
Database
ACNP
SICI code
Abstract
Two large commercial banks were studied in depth to document the "social response process". By tracing and comparing the development of commercial lending programs for minorities in both banks, a response process similar to that found in decentralized, divisionalized manufacturing companies was identified.