Lebell, Don et J. Krasner, O., Selecting Environmental Forecasting Techniques from Business Planning Requirements, Academy of Management review , 2(3), 1977, pp. 373-383
The need for better decision making, and therefore better planning and forecasting, implies that forecasting techniques should be selected in relation to the business environment and planning issues addressed. Forecasting techniques are categorized according to generic functions of forecasting. The applicability of each category is related to planning needs of a specific business situation, providing a conceptual framework for the development of appropriate forecasting program specifications.