Applications of Behavior Modification in Organizations: A Review and Critique

Authors
Babb, Harold W. Kopp, Daniel G.
Citation
W. Babb, Harold et G. Kopp, Daniel, Applications of Behavior Modification in Organizations: A Review and Critique, Academy of Management review , 3(2), 1978, pp. 281-292
Journal title
Academy of Management review → ACNP
ISSN journal
03637425
Volume
3
Issue
2
Year of publication
1978
Pages
281 - 292
Database
ACNP
SICI code
Abstract
Behavior modification has many implications for organizations, and yet the recent surge of suggestions for possible applications may go untested. A review and critique of past applications emphasizes critical comments in the areas of metaphysics and ethics, theory, industrial setting and interpretation. Areas for extension of behavior modification are suggested.