A. Waters, James et al., The Experimenting Organization: Using the Results of Behavioral Science Research, Academy of Management review , 3(3), 1978, pp. 483-492
The appropriateness of conventional diffusion-of-knowledge perspectives on the use of behavioral science research is questioned. The need for an experimenting approach to organizational change which emphasizes diagnosis, modification of change strategies during implementation, and organizational commitment to problem-solving rather than to solution-implementation are discussed.