Business Ethics: Where Are We Going?

Is the business community engaging in increasingly unethical behavior, or does it only appear to be because of more publicity and more regulations? Whatever the reality, corporations must choose between accepting more government interference, more consumer lawsuits, and more public ill will, or integrating ethical considerations into corporate guidelines. If they choose the latter course, the integration cannot be merely surface gloss or tokenism. Schools of business can contribute to developing an awareness of ethics by making changes in the curricula required of future managers.