Measuring Managers' Minds: The Assessment of Style in Human Information Processing

Research on decision making frequently identifies different styles of human information processing. In this article, we examine three approaches to the measuremento of style that seem to reflect the underlying dual nature of human consciousness. These approaches are: (1) physiological monitoring of brain wave patterns, (2) inference of style from observed behavior, and (3) self-description inventories. Researchers should be aware of these complementary approaches and measurement issues that surface in the study of individual decision styles.