Hybrid Planning Methods

Authors
Citation
C. Nutt, Paul, Hybrid Planning Methods, Academy of Management review , 7(3), 1982, pp. 442-454
ISSN journal
03637425
Volume
7
Issue
3
Year of publication
1982
Pages
442 - 454
Database
ACNP
SICI code
Abstract
Organizations use planning methods to improve performance factors associated with their products, services, and operations, but practitioners have few guides for selecting a method that seems best for a particular project type. This paper constructs planning methods by using technique strings that span the creative stages of planning. Hybrid planning methods, made up of technique strings, are matched to eight project types, defined by the sponsor's expectations for quality, acceptance, and/or innovation in the plan.