This study examined the effects of emotional subject matter and descri
ptive style in short story excerpts on text (e.g. rich in meaning) and
reader response-oriented (e.g. liking) ratings. Forty-eight subjects,
including equal numbers of trained and novice male and female student
s, read two examples of each text twice and either generated or receiv
ed interpretations between readings in a within-subjects design. In ge
neral, intellectual challenge slowed the pace of reading, whereas susp
ense-based arousal increased it. Emotional subject matter had a more p
owerful effect than descriptive style on both cognitive (challenging,
rich in meaning) and affective (expressive, personally relevant) scale
s and were read more quickly. Generating interpretations fostered subj
ective reactions to the Emotional excerpts (images), whereas Descripti
ve texts were less amenable to subjective responses. Consistent effect
s were also found for background and gender. As in everyday life, subj
ect matter had a dominant effect in engaging a person's involvement.