Exploring the Concept of "Fit" in Strategic Management

Although the concept of "fit" appears to be a central theme in strategy literature, it has been inadequately defined as it relates to strategic management.A conceptual scheme based on two underlying dimensions-the conceptualization of fit and the domain of fit-is proposed to highlight differences among six schools of thought.Use of the classificatory scheme for addressing theoretical and managerial issues while employing the concept of fit in strategy research is discussed.