The Criterion Approach to Unraveling Beta and Alpha Change

Citation
Van De Vliert, Evert et al., The Criterion Approach to Unraveling Beta and Alpha Change, Academy of Management review , 10(2), 1985, pp. 269-275
ISSN journal
03637425
Volume
10
Issue
2
Year of publication
1985
Pages
269 - 275
Database
ACNP
SICI code
Abstract
Three types of change that occur with self-reported pre-post-intervention data are reconceptualization (gamma change), scale recalibration (beta change), and actual increase or decrease (alpha II change).Beta change is shown to have occurred if a beta change criterion is theoretically and empirically related to the shifts in the focal variable.It is suggested that correlations between shifts on a criterion and a focal variable are a means for estimating the relative size of beta and alpha change.