The present paper examines the relationship between the development of
moral behavior and the development of verbal regulatory processes. Re
lational frame theory and the distinctions among pliance, tracking, an
d augmenting forms of rule governance are applied to the domain of mor
al behavior and its development, in order to identify the specific soc
ial and verbal contingencies that are responsible for an evolving mora
l repertoire. It is argued that moral behavior is controlled by relati
onal and rule-following repertoires, and that these can be arranged in
to a rough progression: pliance, tracking, augmenting, social concern
for pliance, social concern for tracking, and social concern for augme
nting. Congruence with data derived from other research traditions is
examined, and applied implications are explored.