SUSTAINING THE FRUITS OF LABOR - A COMPARATIVE LOCALITIES ANALYSIS OFTHE INTEGRATED FRUIT PRODUCTION PROGRAM IN NEW-ZEALAND APPLE INDUSTRY

This paper explores interpretations of globalisation, sustainability a nd labour processes in the context of New Zealand's apple industry. Th eoretical critique centres on the notion of emergent food regimes and how it may inform the restructuring geographies of the world economy's 'fresh fruit and vegetable complex'. Empirical investigation is based on comparative localities research involving Hawkes Bay and Nelson - New Zealand's two largest apple producing regions. Analysis of the Int egrated Fruit Programme (IFP) provides a focus for evaluating key conc eptual questions in food regimes research. Intensive interviews with g rowers help contextualise theoretical debates and provide important in sights into the nature of the third food regime 'from the orchard'. (C ) 1998 Elsevier Science Ltd. All rights reserved.