Patterns of Information Acquisition in New Product Purchases

Authors
Kohn Berning, Carol A. Jacoby, Jacob
Citation
A. Kohn Berning, Carol et Jacoby, Jacob, Patterns of Information Acquisition in New Product Purchases, Journal of consumer research Consumer research;JCR , 47(6), 2021, pp. 18-22
Journal title
Journal of consumer research Consumer research;JCR → ACNP
ISSN journal
00935301
Volume
47
Issue
6
Year of publication
2021
Pages
18 - 22
Database
ACNP
SICI code
Abstract
Using a process methodology to examine information acquisition behavior, it was found that significant differences existed between the amount of information requested from the "friend" source by innovators about new products. Additionally, personal information sources were consulted after impersonal sources.