Self Concept, Ideal Self Concept, and Consumer Purchase Intentions

Authors
Landon, E. Laird
Citation
Landon, E. Laird, Self Concept, Ideal Self Concept, and Consumer Purchase Intentions, Journal of consumer research Consumer research;JCR , 1(2), 1974, pp. 44-51
Journal title
Journal of consumer research Consumer research;JCR → ACNP
ISSN journal
00935301
Volume
1
Issue
2
Year of publication
1974
Pages
44 - 51
Database
ACNP
SICI code
Abstract
The present study presents prepurchase support for a self concept/purchase intention link and also indicates that some subjects predominately match product-image with self-image while others tend to match product-image with ideal self-image.