An Experimental Investigation of Consumer Behavior in a Controlled Environment

Citation
C. Battalio, Raymond et al., An Experimental Investigation of Consumer Behavior in a Controlled Environment, Journal of consumer research Consumer research;JCR , 1(2), 1974, pp. 52-60
ISSN journal
00935301
Volume
1
Issue
2
Year of publication
1974
Pages
52 - 60
Database
ACNP
SICI code
Abstract
This article describes the general structure of controlled economic environments and reports the results of a series of experimentally-induced price changes on consumer behavior in one such environment. The experimental results demonstrate the suitability of controlled economic environments as laboratories for the experimental analysis of consumer behavior and add to our understanding of consumer behavior, particularly with respect to the continuing effects of temporary price changes on the composition of consumption.