Field experiments are often affected by both spatial and temporal (i.e
. repeated measures) correlation. In order to obtain an analysis that
is scientifically valid it is important to recognise the underlying er
ror structure and analyse the data accordingly. We will discuss the an
alysis of count data which is spatially and temporally correlated, and
illustrate the difference between an independent error structure mode
l and a marginal Quasi-Likelihood model which attempts to account for
the correlation present in the data. We shall then show the possible i
mpact of inefficient analysis techniques on the subsequent economic de
cisions.