Patients spend a substantial amount of time in clinics waiting for ser
vices to be delivered by nursing and other allied health professionals
. The degree to which health consumers are satisfied with the care rec
eived is strongly related to the quality of the wait experience. Healt
h care organizations that strive to deliver exceptional service must e
ffectively manage their clinic wait. Failure to incorporate consumer-d
riven features into the design of the wait experience will lead to pat
ient and provider dissatisfaction.