Water is increasingly high on international and national agendas. Rece
nt assessments show that the conventional focus on supply of water to
users, without attention to how water is used or wastewater disposed,
has led to serious degradation of water and environmental quality. ''H
ydrocide'' is impending; the life-giving qualities of water are obstru
cted. Impairment to human health, destabilization of ecosystems, and r
epercussions on the economy are widely experienced. The challenge to a
vert hydrocide is significant. Investments required to deal with water
-quality degradation are, on average, ten times higher, or more, compa
red to expenditures on structures for water supply. Financial requirem
ents, and a tendency to see water services as free, and without recipr
ocal responsibility for the users, lead to heavy pressures on public b
udgets and policy makers. To avert hydrocide, a water ethic needs to b
e introduced together with incentives and sanctions for proper and res
ponsible use of water.