The effects of consumer education on consumer product safety behavior

Citation
. Staelin, Richard, The effects of consumer education on consumer product safety behavior , Journal of consumer research Consumer research;JCR , 5(1), 1978, pp. 30-40
ISSN journal
00935301
Volume
5
Issue
1
Year of publication
1978
Pages
30 - 40
Database
ACNP
SICI code
Abstract
Increasing the knowledge level of consumers with respect to safety principles has been suggested as one method of reducing the number of consumer product related injuries. This paper describes the results of a pilot study aimed at increasing consumer knowledge and presents a new methodology for analyzing the effects of such a program.