Public policy and consumer information: impact of the new energy labels

Citation
. Mcneill, Dennis L. et . Wilkie, William L., Public policy and consumer information: impact of the new energy labels, Journal of consumer research Consumer research;JCR , 6(1), 1979, pp. 1-11
ISSN journal
00935301
Volume
6
Issue
1
Year of publication
1979
Pages
1 - 11
Database
ACNP
SICI code
Abstract
Through a series of experimental tasks this study investigates two questions about the federal labeling program for home appliances: (1) the likely impact of the labels on consumers; and (2) the relative effect of alternative information formats. Results indicate that the labels can communicate useful information, but, by themselves, do not produce significant behavioral change.