The pain-pill-pleasure model and illicit drug consumption

Authors
Shimp, Terence A. Dyer, Robert F.
Citation
. Shimp, Terence A. et . Dyer, Robert F., The pain-pill-pleasure model and illicit drug consumption , Journal of consumer research Consumer research;JCR , 6(1), 1979, pp. 36-46
Journal title
Journal of consumer research Consumer research;JCR → ACNP
ISSN journal
00935301
Volume
6
Issue
1
Year of publication
1979
Pages
36 - 46
Database
ACNP
SICI code
Abstract
Television advertisers of over-the-counter drugs have been accused of contributing to illicit drug consumption by engendering a pain-pill-pleasure mentality in American society. This article reviews and critically appraises the research, and suggests how consumer researchers might contribute to this critical social issue.