Measuring children's attitudes toward television commercials: extension and replication

Authors
Riecken, Glen Samli, A. Coskun
Citation
. Riecken, Glen et . Samli, A. Coskun, Measuring children's attitudes toward television commercials: extension and replication , Journal of consumer research Consumer research;JCR , 8(1), 1981, pp. 57-61
Journal title
Journal of consumer research Consumer research;JCR → ACNP
ISSN journal
00935301
Volume
8
Issue
1
Year of publication
1981
Pages
57 - 61
Database
ACNP
SICI code
Abstract
This article extends the reliability assessment of Rossiter's short objective test for measuring children's attitudes toward television commercials. The test is extended to three specific product categories. Rossiter's original scale is also replicated. In all cases, high internal consistency and moderate test-retest reliability are found.