. Burnett, John J., Psychographic and demographic characteristics of blood donors , Journal of consumer research Consumer research;JCR , 8(1), 1981, pp. 62-66
This study attempts to delineate new demographic and behavioral characteristics of blood donors and nondonors. Results indicate that donors tend to be male, married with children, have rare blood types and low self-esteem, to be low risk takers, very concerned with health, better educated, religious, and quite conservative.