In this article we examine the impact of reserve prices on timber reve
nues from federal timber sale auctions in North Carolina from a game-t
heoretic perspective by recognizing the effect of competition on optim
al bid strategies. The empirical model endogenizes the number of bidde
rs in a simultaneous-equations Tobit framework, and estimates the impa
cts of the reserve price on the probability that an offering will sell
, as well as on the sale price given that the offering is sold, in the
presence of strategic bidding behavior. Model results support the und
erlying game-theoretic structure. The number of bidders and the reserv
e price are both important in determining market value or high bid. Us
ing a Wu-Hausman test, we reject exogeneity in the number of bidders.
Importantly, a calculation of the change in market value given a chang
e in the reserve price shows that increasing reserve prices will likel
y increase timber revenues on sales in North Carolina, thus providing
evidence that reserve prices are not optimal. However, increasing the
reserve price will decrease the proportion of sold sales which may not
support nontimber objectives of the Forest Service.