A THEORETICALLY BASED EVALUATION OF HIV AIDS PREVENTION CAMPAIGNS ALONG THE TRANS-AFRICA HIGHWAY IN KENYA/

Print HIV/AIDS prevention campaign materials (e.g., posters, pamphlets , stickers) from 10 public health organizations in Kenya were evaluate d according to the Extended Parallel Process Model (EPPM), a health be havior change theory based on the fear appeal literature, at various s ites along the Trans-Africa Highway in Kenya. Three groups each of com mercial sex workers (CSWs), truck drivers (TDs) and their assistants ( ASSTs), and young men (YM) who live and work at the truck stops partic ipated in focus group discussions where reactions to the campaign mate rials were gathered according to this theoretical base. Reactions to c ampaign materials varied substantially, according to the poster or pam phlet viewed. Overall, most participants wanted more detailed informat ion about (a) the proper way to use condoms, (b) ideas for how to nego tiate condom use with reluctant partners, and (c) accurate information an symptoms of AIDS and what to do once one contracted HIV. Both quan titative and qualitative analyses of the campaign materials are report ed.