Professor Hersch argues that most state regulations aimed at fighting
teen smoking have had little or no effect. She provides evidence that
despite widespread age restrictions on purchasing tobacco, most teens
do nor consider it difficult for minors to purchase tobacco products w
ithin their community. She also presents evidence demonstrating a stro
ng correlation between smoking rates and perceptions about the addicti
ve nature of smoking. These findings suggest that facilitating greater
awareness of the addictive power of cigarettes could be effective in
curbing teen smoking. She explores the potential for parental restrict
ions on limiting teen smoking, but provides indications that parents a
pe not well informed about their children's smoking behavior. Finally,
she examines the recent FDA regulations, which, she says, are merely
a continuation of the traditional methods of attacking adolescent smok
ing, and are unlikely to have a significant effect.