Health care must be understood in a way that facilitates a rational, c
onsistent coverage and payment policy. Telephone care, telemedicine ca
re, and in-person consultation are all useful ways of providing health
care services. Because improved health and reasonable costs are the u
niversally desired outcomes of medical consultations, reimbursement po
licies should favor the most efficient means of providing care. This v
iew suggests that health care reimbursement should be made technologic
ally neutral. That is, a covered service should produce the best clini
cal outcome at the lowest possible cost, irrespective of the technolog
y used. The logic and implications of technological neutrality and its
application-to telemedicine are discussed.