This paper reflects on consequentialism which underlies the traditiona
l normative economics. It asserts that the informational basis of norm
ative economics should be expanded so that the intrinsic value of soci
al choice procedures should be properly taken into account along with
the value of their consequences. Three examples - the problem of fair
cake division, the role of competition in the promotion of economic we
lfare, and bilateral trade restrictions - are invoked to pinpoint the
services rendered by procedural considerations in making social welfar
e judgements. The Pareto libertarian paradox is also re-examined withi
n the extended framework incorporating procedural considerations along
with consequential considerations.