UNDERSTANDING INTERNET ADOPTION AS TELECOMMUNICATIONS BEHAVIOR

The present study profiles Internet adopters in terms of social locato rs, media use habits, and their orientation toward adopting new techno logies. Findings, in terms of demographics and technology uses, offer some support for the early adopter profiles derived from diffusion the ory. Although results rail to confirm our expectation that attitudinal variables or those served by online technology are more explanatory t han demographics, we were able to identify technology and media use or ientations that differentiate those with and without Internet access.