COUNTING THE HOUSE IN PUBLIC TELEVISION - A HISTORY OF RATINGS USE, 1953-1980

Authors
STAVITSKY AG
Citation
Ag. Stavitsky, COUNTING THE HOUSE IN PUBLIC TELEVISION - A HISTORY OF RATINGS USE, 1953-1980, Journal of broadcasting & electronic media, 42(4), 1998, pp. 520-534
Citations number
90
Categorie Soggetti
Communication
Journal title
Journal of broadcasting & electronic media → ACNP
ISSN journal
08838151
Volume
42
Issue
4
Year of publication
1998
Pages
520 - 534
Database
ISI
SICI code
0883-8151(1998)42:4<520:CTHIPT>2.0.ZU;2-I
Abstract
This study explores the evolution, diffusion and application of audien ce research in public television from its origins through the 1970s, t he formative period for the system. Shifts in funding structures for p ublic TV and the rise of cable and satellite competition are reflected in the changing practice of such research.