BUILDING A SET OF STANDARDS FOR USE OF REGRESSION IN THE JOURNAL-OF-BROADCASTING-AND-ELECTRONIC-MEDIA

Our use of regression has evolved over the last quarter century, much of which should be applauded. This article is meant to begin the proce ss of setting standards for using regression in JOBEM while still allo wing room for the evolution to continue. Some uses of regression are c ommendable - such as the increased use of hierarchical regression. Oth er practices are inconsistent, and some practices - such as ignoring a ssumptions may need to change. Precise use of regression still does no t make up for poor study design or measurement.