Effects of leadership style and followers' cultural orientation on performance in group and individual task conditions

We manipulated transformational and transactional leadership styles and com pared them in individual and group task conditions to determine whether the y had different impacts on individualists and collectivists performing a br ainstorming task. Results showed that collectivists with a transformational leader generated more ideas, but individualists generated more ideas with a transactional leader. Group performance was generally higher than that of individuals working alone. However, contrary to expectations, collectivist s generated more ideas that required fundamental organizational changes whe n working alone.