Transnational transfer of strategic organizational practices: A contextualperspective

To examine the phenomenon of the transnational transfer of strategic organi zational practices within multinational companies, I use a cross-disciplina ry approach. After conceptualizing the success of a transfer as the institu tionalization of the practice at the recipient unit. I develop a multilevel model of transfer success, based on the notion of the contextual embeddedn ess of the process of transfer. I propose that three sets of factors at thr ee levels-country, organization and individual-affect transfer success refl ecting social, organizational. and relational embeddedness. Finally, I disc uss the theoretical and practical implications of this research.