An analytical model to study the response of a polymeric nematic confined i
n a rectangular cell, to a dc electric field is presented. The effect of a
pressure-driven plane Poiseuille flow and its competition with the electric
field is explicitly considered. For the final stationary state where the i
nduced reorientation of the director has already occurred, an aligned struc
ture with a greatly enhanced viscosity (electrorheological effect) is produ
ced. For this same state the first normal stress difference is calculated a
s a function of position and of the applied field. For this quantity, regio
ns of negative and positive values develop along the direction of the veloc
ity gradient and an increase in the electric field or the flow causes an au
gmented effect in its profiles. The net force between the plates is also ca
lculated. As the Reynolds number increases, it is found that it also change
s sign from positive to negative, and the effect is more pronounced as the
strength of the electric field increases. Finally, the paper is closed by d
iscussing the scope and limitations of the model and methods employed. (C)
1999 American Institute of Physics. [S0021-9606(99)51416-5].