We calculate the color of the Martian sky and surface directly using the ab
solute calibration of the Mars Pathfinder (MPF) lander camera, which was ob
served to be stable during the mission. The measured colors of the Martian
sky and surface at the Pathfinder site are identical to the Viking sites, i
.e., a predominantly yellowish brown color with only subtle variations. The
se colors are distributed continuously and fall into five overlapping group
s with distinct average colors and unique spatial characteristics: shadowed
soil, soil, soil/rock mixtures, rock, and sky. We report that the primary
difference between the sky color and the color of the rocks is due to a dif
ference in brightness. Measurements of the sky color show that the sky redd
ens away from the Sun and toward the horizon and that the sky color varies
with time of day and is reddest at local noon. We present a true color pict
ure of the Martian surface and color enhancement techniques that increase i
mage saturation, maximize color discriminability while preserving hue, and
eliminate brightness variations while preserving the chromaticity of the sc
ene. Although Mars has long been called the "red" planet, quantitative meas
urements of the surface color from telescopic and surface observations indi
cate a light to moderate yellowish brown color. The Pathfinder camera measu
rements presented here support the claim that the red planet is not red but
indeed yellowish brown.