We demonstrate that the cooperative charge transfer among constructive mole
cules in organic crystals of tetrathiafulvalene-chloranil, i.e., the bidire
ctional transition between the neutral and ionic phases, can certainly be i
nduced by irradiation of a laser pulse with an 80-fs width. We also report
the dynamics of the photoinduced neutral-ionic phase transition by means of
the time-resolved spectroscopic technique. Studies using various excitatio
n intensities have shown that the photoconverted fraction (Phi) depends non
linearly on the excitation intensity. In addition, it has been found that t
he growth dynamics of the macroscopic domain of the metastable phase strong
ly depends on the excitation intensity as well. The role of the cooperative
charge-transfer interaction in the driving process of this unusual photoef
fect is discussed from both the experimental and the theoretical viewpoints
.