The use of shear to control the microstructure in the lyotropic lamellar re
gion of a ternary isothermal poly(ethylene oxide)-b-poly(propylene oxide)-b
-poly(ethylene oxide) (Pluronic P123)/ water/butanol system was investigate
d by means of small angle neutron and light scattering (SANS, SALS), birefr
ingence, and rheology. A transition from parallel to perpendicular alignmen
t of lamellae, with a corresponding decrease in the viscosity, was found wi
th increasing shear rate at high block copolymer concentrations. At low pol
ymer content, however, the samples were shear thickening, and a shear-induc
ed formation of multilamellar vesicles ("onions") was observed for the firs
t time in block copolymer systems.