IS ANYBODY LISTENING

Authors
DAVISON P
Citation
P. Davison, IS ANYBODY LISTENING, Learned publishing, 10(2), 1997, pp. 119-121
Citations number
NO
Categorie Soggetti
Communication
Journal title
Learned publishing → ACNP
ISSN journal
09531513
Volume
10
Issue
2
Year of publication
1997
Pages
119 - 121
Database
ISI
SICI code
0953-1513(1997)10:2<119:IAL>2.0.ZU;2-J
Abstract
Proposes for Asian customers a supplement to the conventional Western model of marketing by placing relationships at the centre and emphasis ing systems and attitudes.