Brand management

Authors
Keller, KL
Citation
Kl. Keller, Brand management, SLOAN MANAG, 40(3), 1999, pp. 146-146
Categorie Soggetti
Management
Journal title
SLOAN MANAGEMENT REVIEW
ISSN journal
0019848X → ACNP
Volume
40
Issue
3
Year of publication
1999
Pages
146 - 146
Database
ISI
SICI code
0019-848X(199921)40:3<146:BM>2.0.ZU;2-V