Brand management

Authors
Ambler, T
Citation
T. Ambler, Brand management, SLOAN MANAG, 40(3), 1999, pp. 147-147
Categorie Soggetti
Management
Journal title
SLOAN MANAGEMENT REVIEW
ISSN journal
0019848X → ACNP
Volume
40
Issue
3
Year of publication
1999
Pages
147 - 147
Database
ISI
SICI code
0019-848X(199921)40:3<147:BM>2.0.ZU;2-U