This article discusses some of the issues surrounding the relationship betw
een heritage tourism and national identity (focusing upon England). It argu
es that heritage tourism is a powerful force in the construction and mainte
nance of a national identity because it relies upon the historic symbols of
the nation as a means of attracting tourists. Thus, the tourism industry,
through its use of 'our heritage', becomes yet another means by which conte
mporary concepts of nation-ness are defined. Such a position has implicatio
ns for the way in which sites are managed and promoted. (C) 1999 Elsevier S
cience Ltd. All rights reserved.