Workplace health promotion initiatives have proliferated, but there are dif
ficulties in recruiting employees of lower socioeconomic status and at high
er risk of disease. A survey of health behaviors and attitudes was administ
ered in 20 worksites and the opportunity to attend a health risk assessment
promoted. Those more likely to attend were women, those of higher occupati
onal prestige, and those from a non-English-speaking background. After adju
stment for these variables, the only health behavior associated with attend
ance was smoking status. Perceived risk of lung cancer was significant, eve
n after adjustment for smoking status. Stage of readiness to change health
behaviors was associated with attendance, with those in the preparation sta
ge being more likely to attend than those in the precontemplation stage. Ho
wever, this association was statistically significant only for fruit and ve
getable consumption. There was no relation between attendance and support f
or health promotion, perceived general health, or other perceived risk of d
isease. These findings suggest that additional risk communication strategie
s and environmental supports are required to involve those with less presti
gious occupations.