Supergranule revolution rate and lifetime can be measured by cross-correlat
ing pairs of Doppler-velocity maps that have been filtered (by Hathaway's m
ethod) to remove other flows. As a conceptual framework for that analysis,
this exploratory paper develops an idealized, phenomenological model of sup
ergranule flows. Assumptions made about supergranule cells on the Sun's pho
tosphere include: random location in space and time, and horizontal flows w
ith circular symmetry and having a Simon-Weiss velocity function. Each supe
rgranule is stable for a time, dies, and after a while, a daughter is born
at a nearby position determined by a random walk. The effect on the crossco
rrelations of changing projection onto the line-of-sight as the Sun rotates
is analyzed. The total cross-correlation for strips of constant latitude d
epends on two generic, slowly-varying projection functions. Effects of diff
erential rotation and time-evolution are also considered. GONG observations
of June 1994 show systematic variations in the width and shape of correlat
ion peaks with latitude; our model suggests that projection effects alone c
an account for these without invoking any intrinsic variations of the super
granules.