A pro-mesogenic compound based on an ortho-mercurated derivative of the azo
benzene chromophore undergoes reversible trans-cis photoisomerization. By e
xploiting the spectral features of the orthometalated cis and trans isomers
it is possible to produce photostationary states containing 78 and 90% of
trails (rod-like, bright yellow) and cis (bent, colourless) isomers, respec
tively, which may be the basis for an efficient all-optical control of ON/O
FF liquid crystalline behaviour.