Globalization has had a dramatic effect on the way in which we understand t
he operation of urban systems. Cities - or their elites - have increasingly
sought to redefine and reimagine themselves through place marketing in way
s which allow them to compete in the global marketplace. The 'exceptional'
case of Berlin is explored in the context of regional and global restructur
ing. Berlin has been at the centre of dramatic changes over the last decade
and has been forced to reimagine itself in quite a different set of global
understandings. A series of different - competing and sometimes complement
ary - imaginary Berlins are being constructed in the process of reinsertion
into 'normal' capitalist urbanization. The relationships between property-
led visions with Berlin at the heart of a wider Europe, visions of Berlin a
s a revived capital of a united Germany and the redefinition of Berlin as a
n ordinary place are considered. Each of these visions offers a different i
nterpretation of Berlin. The paper critically assesses the extent to which
it is possible to escape from pro-growth agendas in developing an urban fut
ure for the city and explores some of the implications of Berlin's current
development trajectory.