How Target got hot

Authors
Branch, S
Citation
S. Branch, How Target got hot, FORTUNE, 139(10), 1999, pp. 169
Categorie Soggetti
Economics
Journal title
FORTUNE
ISSN journal
00158259 → ACNP
Volume
139
Issue
10
Year of publication
1999
Database
ISI
SICI code
0015-8259(19990524)139:10<169:HTGH>2.0.ZU;2-2
Abstract
Hip goods and hipper ads are luring the MTV and BMW crowds into the big box .