We theoretically investigate non-Newtonian viscosity and coil deformation o
f linear and (regular) star polymers in dilute solution subject to large sh
ear rates. A bead-and-spring model with preaveraged hydrodynamic interactio
n, accounting also approximately for good-solvent expansion, is employed wi
thin the Rouse-Zimm approach. We impose a constraint on the average spring
lengths, so as to keep constant the average contour length of the arms unde
r shear: this corresponds to assuming that the springs become increasingly
stiffer. For any topology and a very large molecular mass, coil deformation
modifies the hydrodynamic interaction, that goes to a maximum, and then de
creases with a crossover from the Zimm to the Rouse regime with increasing
shear rate. Correspondingly, the intrinsic viscosity decreases and then rai
ses above its low-shear value. This behavior is however much less pronounce
d under good-solvent conditions. At very large shear rate, the constraint o
n the spring lengths becomes the dominant factor. This leads to a decrease
of intrinsic viscosity with an asymptotic -2/3 power law for any draining c
ondition. Simultaneously, the strongly elongated coil becomes fully aligned
with flow.