This study is concerned with measurements of the anisotropic part of t
he azimuthal component of the ion velocity distribution function by me
ans of a singly gridded ion energy analyser. The experiments are perfo
rmed at a magnetised plasma column in order to investigate the depende
ncy of the E x B-rotation velocity of the plasma on the radius. The io
n velocity distribution function is determined from the numerically di
fferentiated current voltage characteristics of an ion energy analyser
. The anisotropic part of the distribution function is found to be pro
portional to the normalised difference of the derivatives of a pair of
characteristics, recorded in up- and downstream direction with respec
t to the local rotation velocity. The experimental data indicate an io
n velocity distribution function, which closely resembles a Maxwellian
in a frame moving with the plasma rotation velocity. The measured ani
sotropic part of the ion velocity distribution function is evaluated a
pplying a procedure that treats the thermal and rotation velocities of
the ions as free parameters of a (non-linear) model function and fits
them to the experimental data in the ion retarding regime of the char
acteristics. Furthermore it is shown that in the presence of a moving
plasma only the difference of the derivatives of a pair of characteris
tics indicates the plasma potential. Thus the local radial electric fi
eld can be determined and indeed is used to calculate the dependency o
f the E x B-rotation velocity on the plasma radius. These calculated E
x B-rotation velocities agree with those measured by an ion energy an
alyser within the range of experimental uncertainties, indicating mino
r influence of the ion pressure gradient on the rotation of the plasma
column studied.