Psychology of the scientist: LXXIX. Visibility of psychological research and the fickleness of audiences: A case study

An analysis of citations shows that the "visibility" of a productive experi mental psychologist (Isidore Gormezano of the University of Iowa) differed substantially across four different "audiences." These audiences were liter ature-users whose citations to his work were identified in the following so urces: classical-conditioning chapters in psychology-of-learning textbooks; instrumental/operant-conditioning chapters in the same; publications scann ed by the Social Science Citation Index; and those scanned by the Science C itation Index. Aspects of this audience-specific visibility are described a nd then are discussed in regard to the presumptive unitariness of scholarly reputation.