We show that the spectral shape of the low-energy tails found for the time-
integrated spectra of gamma-ray bursts, even in the absence of strong synch
rotron cooling, can be significantly softer than the nu F-nu proportional t
o nu(4/3) asymptote predicted by synchrotron shock models. As we have noted
in a previous work, blast-wave deceleration via interaction with ambient m
aterial causes the characteristic electron injection energy to decrease in
proportion to the bulk Lorentz factor of the blast wave, and under certain
conditions, this effect will at least partially account for the observed in
crease in pulse widths with decreasing energy. This spectral softening can
also be reflected in the time-integrated pulse spectrum. Using a simple mod
el for the blast-wave interaction with a dense cloud of material, we show t
hat just below the nu F-nu spectral peak the integrated spectrum behaves as
nu F-nu similar to nu(1/2) and rolls over to a nu(4/3) dependence at lower
energies, and thus a spectral shape arises that is similar to that predict
ed for the spectrum of a strongly synchrotron-cooled electron population. W
e discuss the implications of this work in the context of models of burst l
ight-curve variability that are based on blast-wave/cloud interactions.